The text used in a brochure can be an effective tool for communicating your message. However, the amount of text and language should be carefully considered to ensure it is easy to read.
Using the same logo across your marketing materials reinforces brand recognition. It also helps potential customers recognize your company’s online browsing for local services or products.
Half-Fold
With a bi-fold, you’ll get four panels to work with that are easy for readers to move through. This brochure style is ideal for promoting a class, multiple-day event, or other program, as well as products and services requiring further details and much information. The bi-fold is one of the most popular types of brochure printing because it offers enough space to display large images or groupings and a good amount of text information. It’s also ideal for presenting a list of items or highlighting important features and benefits.
When print brochure online choosing a paper for your brochures, consider the thickness and type of coating. Thicker pieces can help your brochures stand out, while a glossy coating makes them more vibrant and eye-catching. Matte paper is less shiny and is more appropriate for listing or written information, while a laminated finish will give your brochures a high-end, luxurious look. A few brochure printing services use modern printing methods to offer the best quality at competitive prices. Some also provide quick turnaround times and flexible order quantities to get the exact number you need. Plus, they can add UV or satin aqueous coating to enhance the color and brightness of your brochures!
Z-Fold
Brochures are a traditional marketing tool that can assist companies in getting their message through to clients. From showcasing idyllic vacation destinations in travel brochures to introducing wedding packages to customers, these printed marketing tools are an affordable way to get valuable information in text and images directly into the hands of your target audience. A z-fold, also known as a fan or zig-zag fold, is a three-panel brochure that looks like an accordion when folded. These brochures are great for marketing presentations requiring multiple panels to unfold, such as step-by-step instructions or visual-heavy information.
When designing a z-fold brochure, remember the number of panels your presentation requires and how you plan to use the booklet. If you plan on handing it out at events or using it in promotional mailers, choose a heavier paper with a premium finish to stand up to repeated handling and storage. Print-ready PDFs make it easy to set up your designs with the proper safe area, margins and bleed lines, ensuring they’ll be of the highest quality when your customized brochures are produced. Choose from various finishing options to enhance your custom-printed z-fold brochures further. Gloss adds a shimmer and sheen that makes pictures and text pop; silk is softer with a satiny feel ideal for luxury products and services, and antibacterial gloss is a special high-gloss with a built-in germ barrier that helps prevent bacteria from spreading.
Tri-Fold
The tri-fold is the most popular type of brochure printing. It divides a sheet of paper into three panels, making it ideal for product information and step-by-step guides. It is also good for showcasing large images. The accordion fold is another option for creating brochures that require more visual space than the tri-fold. It is important to know your audience when designing a brochure. Every aspect of a brochure serves a purpose and should be crafted with your audience in mind. It includes everything from writing the text to deciding what design elements to have. A brochure needs to have more text to make it appear cluttered. So, limit your fonts and stick with one or two colors. Also, choose a font that is easy to read and suits the overall tone of your brochure.
After finishing the layout of your tri-fold brochure, it is time to add some visual elements. You can add icons and illustrations to give it a more interesting look, but remember that these should be used as something other than the main focus. Ensure your brochure’s overall design reflects your brand’s style and message. You can also add a high-gloss UV coating to make your brochures shine and highlight their images. Or, you can opt for a soft-touch or glossy antibacterial finish to protect your brochures from germs and ensure they last longer.
Roll Fold
The roll fold is a more complicated brochure print with six panels to present your content. Unlike the tri-fold, which consists of three panels, this type of brochure has each of its two flat sides folded in toward one another, creating four interior and exterior panels. This brochure fold is ideal for displaying large graphics or promotions, making it a good choice for those who want to tell a story visually engagingly. It also provides an easy-to-read layout that can be mailed in a standard envelope. The French fold or right-angle fold is much shorter than other fold styles. It is accomplished by folding the paper in half, then in half again at a 90-degree angle to the first fold. It creates four equal-sized panels and is a great option for presenting maps or chronological information. Your brochure’s fold can significantly impact how your message is understood. With so many options available, selecting a brochure fold that suits your design and the information you want to convey is important.
