In a world where digital marketing has grabbed the limelight, the power of a well-placed and designed yard sign cannot be overlooked.
Yard signs have been a staple of local advertising for many years. They are often used to advertise a business or property or promote a sale or event. They can be a powerful tool to achieve significant results if well implemented.
But how do you ensure your sign doesn’t just blend into the backdrop of a bustling street? How can you make it grab the attention it deserves?
This article explores five ways to make full color yard signs conspicuous.
1. Design for Impact
Your yard sign design is vital in grabbing passersby’s attention. So, use appealing graphics, high-contrast colors, and easy-to-read fonts to make your sign stand out.
Bold and eye-catching colors will draw attention, while clear and legible fonts will ensure your message is easily understood. Cursive fonts may be challenging to read from afar.
Consider incorporating your logo prominently in your brand colors to create a cohesive brand identity. If your brand colors are not vibrant, broaden your color palette to make the sign more appealing to the eye. Additionally, choose colors that contrast nicely with each other and avoid combinations that may clash when used together.
2. Choose the Right Materials
Consider the environment in which you intend to set up the sign and take note of other signs and graphics in the area. This will help you choose materials that will be visible and durable enough to withstand harsh weather elements.
Corrugated plastic is popular for full color yard signs due to its durability and affordability. It is lightweight, weather-resistant, and can be easily printed with vibrant colors. Outdoor aluminum signs are also potential options because of their high durability.
3. Keep it Simple and Clear
Passersby only have a few seconds to read your sign. As such, it’s crucial to convey your message quickly and effectively by keeping it short, concise, and easy to understand.
Avoid cluttering your sign with too much information or design elements. Focus on the core message you want to convey and make it the focal point of your sign. Use recognizable icons or symbols to convey your primary service or product. This will make it easier for viewers to understand your message at a glance.
4. Include a Strong Call-to-Action
A well-crafted call-to-action can significantly increase the response rate of your yard sign and drive more customers to engage with your business. From requesting physical store or website visits to calling a phone number, clarify what you want the viewer to do next.
Try to use catchy phrases, words, or slogans that grab attention and create a sense of urgency.
5. Strategic Placement
The placement of your yard sign plays a crucial role in its effectiveness. Consider the areas with high foot or vehicular traffic where your target audience will likely pass by. Identify easily visible locations, such as busy intersections, nearby shopping centers, or in proximity to your business location.
Note that you must obtain permission from property owners before placing your signs on private property. Also, be mindful of local regulations and signage placement restrictions to avoid legal issues.
To Sum It Up
Full color yard signs can help you attract the attention of potential customers. By following these five strategies, you can maximize the effectiveness of your yard sign marketing campaign.
Remember to regularly evaluate the performance of your signs and make any necessary adjustments to ensure they continue to drive results for your business.